I had read that Etta Moses had written the Griswold booklets with recipes,but I had my doubts. I knew that Griswold had both an advertising agency and presumably a marketing department; I found it more likely that those groups generated and implemented the idea. As I was going through “Aunt Ellen’s” booklets, particularly the “Aunt…
Griswold Cookware
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M. Etta Moses – Aluminum Cookware Pioneer!
I’m a fan of M. Etta Moses, Griswold’s “Aunt Ellen.” In addition to being the face of Griswold as “Aunt Ellen,” Etta Moses is credited with being the force behind Griswold’s entry into the aluminum cookware market. When Etta Moses died in 1948, newspaper articles hailed her as a “pioneer” and “the first woman to ever…
Aunt Ellen, the Betty Crocker of the Griswold Mfg. Co.
I wrote a little story for Southern Cast Iron magazine about M. Etta Moses aka “Aunt Ellen,” the Betty Crocker of the Griswold manufacturing company. Aunt Ellen appeared on the scene in 1922 and soon became the cornerstone of Griswold’s marketing platform. Southern Cast Iron magazine was kind enough to publish my ditty in the…